Privacy Policy

Effective date: May 24, 2018

We at Sonar Technologies, Inc. (“Sonar”, “We”, “Us” ) know you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about our Privacy Policy. By using or accessing the Services in any manner, you acknowledge that you accept the practices and policies outlined in this Privacy Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

Remember that your use of Sonar’s Services is at all times subject to the  Terms of Use, which incorporates this Privacy Policy. Any terms we use in this Policy without defining them have the definitions given to them in the  Terms of Use.

What does this Privacy Policy cover?

This Privacy Policy covers our treatment of personally identifiable information ("Personal Information") that we gather when you are accessing or using our Services, but not to the practices of companies we don’t own or control, or people that we don’t manage. We gather various types of Personal Information from our users, as explained in more detail below, and we use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our services, to allow you to set up a user account and profile, to contact you and allow other users to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services. In certain cases, we may also share some Personal Information with third parties, but only as described below.

As noted in the  Terms of Use, we do not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not attempt to register for the Services or send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us personal information, please contact us at

How do we collect your Personal Information?

We collect your personal data in the following ways:

  1. When you fill out a lead form such as “Contact Sales” or “Request a Demo”
  2. When you register for the Sonar service
  3. When you upgrade to a premium or enterprise Sonar account
  4. As you use the Sonar Service
What types of Personal Information do we collect?

We receive and store any information you knowingly provide to us. Certain information may be required to register with us or to take advantage of some of our features. Whenever you interact with our Services, we automatically receive and record information on our server logs from your browser or device.

  1. Account Information
    • Email address
    • Full name
    • Phone Number with country code
  2. Payment Data
    • Credit or debit card type
    • Credit or debit card expiration date
    • Last 4 digits of your credit or debit card number
    • Physical address associated with the credit card
  3. Service Usage Data
    • Messages you send within the Sonar Service
    • IP Address of the computer you used to access Sonar
    • Views and interactions with pages/features on the Sonar Service and homepage
    • Web browser brand and version
    • Operating system brand and version
    • Cookie information

We do not collect or process any types of special categories of personal data, as defined under the GDPR.

How do we use your personal information?

When you use or interact with the Sonar Service, we use a variety of technologies to process your personal data for various reasons. We have organized the below table to provide the purpose and legal basis for processing different categories of personal data.

PurposeLegal Basis for ProcessingCategories of Personal Data Used
To provide access to the Sonar ServicePerformance of a contract or agreement, Our legitimate interestsAccount Information
To personalize and improve your experience with the Sonar ServicePerformance of a contract or agreement, Our legitimate interestsAccount Information, Service Usage Data
To communicate with you for Sonar Service-related purposesPerformance of a contract or agreement, ConsentAccount Information
To process your payment and prevent or detect fraudulent paymentsPerformance of a contract or agreement, Our legitimate interests, Compliance with legal obligationsPayment Data
To detect and prevent fraudulent sign-ups and activityOur legitimate interestsAccount Information, Service Usage Data
To track your usage of the Sonar Service to understand how and which features are being usedOur legitimate interestsAccount Information, Service Usage Data
Our email notification policy

We may communicate with you if you’ve provided us the means to do so. If you do not want to receive communications from us, please indicate your preference by updating your Email Notification settings. Some communication may be required for access to the Sonar Service.

Your rights regarding your personal information

You have several rights under data protection law, which have been strengthened under the GDPR:

  1. Access - You have the right to access your personal data in Sonar
    • Account Information - you can easily view your account information in the Account Settings section of the Sonar Service
    • Payment Data - you can view your payment data in the Billing Information section of the Sonar Service
  2. Rectification - You have the right to correct your personal data in Sonar
    • Account Information - you can easily edit your account information in the Account Settings section of the Sonar Service li Payment Data - you can edit your payment data in the Billing Information section of the Sonar Service
  3. Erasure - You have the right to request that we delete any personal information pertaining to you. We will assess any requests for deletion on a case by case basis and will attempt to respond to you as soon as possible.

If you would like to exercise any of these rights, and find you cannot do so within the platform, please use the following contact details:
Sonar Technologies Inc.

101 2nd St Suite 350, San Francisco, CA 94105, USA

Data retention and deletion

Sonar keeps your personal information only as long as necessary to provide you with the best service and for legitimate business purposes. These purposes include: providing a personalized experience of the Sonar service, maintaining and improving Sonar’s performance, helping make business decisions about features and products, complying with legal obligations, and resolving disputes. We keep some of your personal data for as long as you are a user of the Sonar Service, such as your full name.

If requested, we will delete your personal data unless we are legally allowed or required to keep certain personal information. Some examples of information we would keep include: preventing fraud and maintaining the security of the Sonar Service and legal/tax/audit obligations.

How do we keep your data safe?

The Sonar Service and all new features are built with strong security practices that protect your personal data on an ongoing basis. If we detect a security breach, we will notify you within 72 hours.

Additionally, your account is protected by a password for your privacy and security. You should prevent unauthorized access to your account and Personal Information by selecting a unique and complex password and protecting your password from unauthorized access. Additionally, you should limit access to your computer or device and browser by signing off after you have finished accessing your account.

We endeavor to protect the privacy of your account and other Personal Information we hold in our records, but unfortunately, we cannot guarantee complete security. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

Cookie notice

Whenever you interact with our Services, we automatically receive and record information on our server logs from your browser or device, which may include your IP address, device identification, "cookie" information, the type of browser and/or device you’re using to access our Services, and the page or feature you requested. "Cookies" are identifiers we transfer to your browser or device that allow us to recognize your browser or device and tell us how and when pages and features in our Services are visited and by how many people. You may be able to change the preferences on your browser or device to prevent or limit your device’s acceptance of cookies, but this may prevent you from taking advantage of some of our features.

If you click on a link to a third party website or service, a third party may also transmit cookies to you. Again, this Privacy Policy does not cover the use of cookies by any third parties, and we aren’t responsible for their privacy policies and practices. Please be aware that cookies placed by third parties may continue to track your activities online even after you have left our Services, and those third parties may not honor "Do Not Track" requests you have set using your browser or device.

We may use this data to customize content for you that we think you might like, based on your usage patterns. We may also use it to improve the Services – for example, this data can tell us how often users use a particular feature of the Services, and we can use that knowledge to make the Services interesting to as many users as possible.

Will Sonar share any of the personal information it receives?

We do not rent or sell your personal information to any third parties to us for their own marketing purposes.

We may share your Personal Information with third parties as described in this section:

Information that’s no longer personally identifiable. We may anonymize your Personal Information so that you are not individually identified, and provide that information to our partners. We may also provide aggregate usage information to our partners, who may use such information to understand how often and in what ways people use our Services, so that they, too, can provide you with an optimal online experience. However, we never disclose aggregate usage information to a partner in a manner that would identify you personally, as an individual.

Affiliated Businesses: In certain situations, businesses or third party websites we’re affiliated with may sell or provide products or services to you through or in connection with the Services (either alone or jointly with us). You can recognize when an affiliated business is associated with such a transaction or service, and we will share your Personal Information with that affiliated business only to the extent that it is related to such transaction or service. We have no control over the policies and practices of third party websites or businesses as to privacy or anything else, so if you choose to take part in any transaction or service relating to an affiliated website or business, please review all such business’ or websites’ policies.

Agents: We employ other companies and people to perform tasks on our behalf and need to share your information with them to provide products or services to you; for example, we may use a payment processing company to receive and process your credit card transactions for us. Unless we tell you differently, our agents do not have any right to use the Personal Information we share with them beyond what is necessary to assist us.

User Profiles and Submissions: Please remember that any Personal Information or content that you voluntarily disclose online in a manner other users can view (on discussion boards, in messages and chat areas, etc.) becomes publicly available, and can be collected and used by anyone.

Business Transfers: We may choose to buy or sell assets, and may share and/or transfer customer information in connection with the evaluation of and entry into such transactions. Also, if we (or our assets) are acquired, or if we go out of business, enter bankruptcy, or go through some other change of control, Personal Information could be one of the assets transferred to or acquired by a third party.

Protection of Sonar and Others: We reserve the right to access, read, preserve, and disclose any information that we believe is necessary to comply with law or court order; enforce or apply our  Terms of Use   and other agreements; or protect the rights, property, or safety of Sonar, our employees, our users, or others.

Will Sonar ever change this Privacy Policy?

We’re constantly trying to improve our Services, so we may need to change this Privacy Policy from time to time as well, but we will alert you to changes by placing a notice on the Sonar Dashboard, by sending you an email, and/or by some other means. Please note that if you’ve opted not to receive legal notice emails from us (or you haven’t provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them. If you use the Services after any changes to the Privacy Policy have been posted, that means you agree to all of the changes.

What if I have questions about this policy?

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to, and we will try to resolve your concerns.

Alternatively, if you do not agree with the content of this privacy policy, please remember that it is your choice whether you want to use Sonar’s Services.

How to contact us

Sonar Technologies Inc.

101 2nd St Suite 350, San Francisco, CA 94105, USA

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