Privacy Policy

Effective date: Jan 6, 2022

Sonar Technologies, Inc. and its affiliates (collectively, “Sonar”, “We”, “Us” ) know you care about how your personal information is used and shared, and we take your privacy seriously. Please read the following to learn more about our Privacy Policy.

What does this Privacy Policy cover?

This Privacy Policy covers our treatment of personally identifiable information ("Personal Information") that we gather when you are accessing or using this website (“Site”) and/or our information services (“Services”), but not to the practices of companies we don’t own or control, or people that we don’t manage. We gather various types of Personal Information from our users, as explained in more detail below, and we use this Personal Information internally in connection with the operation of this website, our Services, including to personalize, provide, and improve our services, to allow you to set up a user account and profile, to contact you and allow other users to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services. In certain cases, we may also share some Personal Information with third parties, but only as described below.

We do not knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, please do not attempt to register for the Services or send any personal information about yourself to us. If we learn that we have collected personal information from a child under age 13, we will delete that information as quickly as possible. If you believe that a child under 13 may have provided us personal information, please contact us at

How do we collect your Personal Information?

We may collect your personal data in the following ways:

  1. When you fill out a lead form on this website such as “Contact Sales” or “Request a Demo”
  2. When you register for and use any Sonar Services
  3. As we provide the Sonar Services to our business client(s) that use them to interact with you
What types of Personal Information do we collect?

We receive and store any information you knowingly provide to us. Certain information may be required to register with us or to take advantage of some of our features. Whenever you interact with our Services, we automatically receive and record information on our server logs from your browser or device.

  1. Account Information
    • Email address
    • Full name
    • Phone Number with country code
  2. Payment Data
    • Credit or debit card type
    • Credit or debit card expiration date
    • Last 4 digits of your credit or debit card number
    • Physical address associated with the credit card
  3. Service/Website Usage Data
    • Messages you send/receive within the Sonar Services
    • IP Address of the computer you used to access our website and/or the Services
    • Views and interactions with pages/features on the Sonar Services
    • Web browser brand and version
    • Operating system brand and version Cookie information
    • Information about telephone calls to/from phone numbers we may make available as part of our Services (e.g. call detail records, call recordings/transcripts)

Sometimes we may collect sensitive information as part of providing Services. Sensitive information includes information or an opinion (that is also personal information) about an individual’s health, racial or ethnic origin, political opinions, philosophical beliefs, criminal record and sexual orientation, amongst other things.

How do we use your personal information?

When you use or interact with our Site and/or our Services, we use a variety of technologies to process your personal data for various reasons. We have organized the below table to provide the purpose and legal basis for processing different categories of personal data.

PurposeLegal Basis for ProcessingCategories of Personal Data Used
To provide access to the Sonar ServicePerformance of a contract or agreement, Our legitimate interestsAccount Information
To personalize and improve your experience with the Sonar website and/or ServicesPerformance of a contract or agreement, Our legitimate interestsAccount Information, Service/Website Usage Data
To communicate with you for Sonar Service-related purposesPerformance of a contract or agreement, ConsentAccount Information
To process your payment and prevent or detect fraudulent paymentsPerformance of a contract or agreement, Our legitimate interests, Compliance with legal obligationsPayment Data
To detect and prevent fraudulent sign-ups and activityOur legitimate interestsAccount Information, Service/Website Usage Data
To track your usage of the Sonar website and/or Services to understand how and which features are being usedOur legitimate interestsAccount Information, Service/Website Usage Data
Your rights regarding your personal information

When providing Services, we collect information under the direction of our business clients and have no direct relationship with the individuals whose personal information we process in connection with our Services. We acknowledge that you have the right to access your personal information if you are user of our Site or our Services. An individual who seeks access, or who seeks to correct or delete their personal information collected in connection with our Services, should direct their query to our client, the data controller. If our clients request that we correct or delete their personal information, we will respond within a reasonable timeframe.

If you have an account for Services, our platform enables the following actions:

  1. Access - You have the right to access your personal data in Sonar
    • Account Information - you can easily view your account information in the Account Settings section of the Sonar Service
    • Payment Data - you can view your payment data in the Billing Information section of the Sonar Service
  2. Rectification - You have the right to correct your personal data in Sonar
    • Account Information - you can easily edit your account information in the Account Settings section of the Sonar Service li Payment Data - you can edit your payment data in the Billing Information section of the Sonar Service
  3. Erasure - You have the right to request that we delete any personal information pertaining to you. We will assess any requests for deletion on a case by case basis and will attempt to respond to you as soon as possible.

If you would like to exercise any of these rights, and find you cannot do so within the platform, please use the following contact details:
Sonar Technologies Inc.

PO Box 3545 Thousand Oaks, CA 91359

Additional Rights of California Residents

In addition to the information supplied in this Privacy Policy, if you are a resident of California you are entitled to certain rights under the California Consumer Privacy Act (also known as the California Assembly Bill: NO. 375) (the “CCPA”). The following notice only applies to these residents. If you would like to exercise any of these rights and find you cannot do so within our platform please use the contact information detailed above.

You have the right to appoint an agent who is registered with the Secretary of State of California to submit requests and exercise the above rights on your behalf. We may require the agent to submit to us written permission from you as well as have you verify your identity directly with us. In the event an agent is not able to provide written permission to act on your behalf, we are within our rights to deny a rights request.

For the purposes of the below rights, “Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.

These rights are as follows:

  1. Right to Deletion: You have the right to request the erasure of past data about you under certain conditions.

  2. Right of Disclosure or Access: You have the right to request disclosure of the following: (1) categories of Personal Information collected about you; or (2) specific pieces of Personal Information collected about you. You also have the right to request the disclosure of a sale of Personal Information to third parties; however, we do not sell Personal Information to third parties.

  3. Right of Data Portability: You have the right to request a copy of your Personal Information in a readable and useable format.

  4. Right to Equal Services and Prices: You have the right to exercise your rights under the CCPA and not be discriminated against for having done so (i.e. being denied goods or services, being charged a different price or rate for goods or services, or being provided a different level or quality of goods or services, or being subject to a suggestion that any of the foregoing will occur).

  5. Right to Opt-Out of the Sale of Personal Information: You have the right to opt-out of the sale of Personal Information; however, Sonar does not sell or rent any Personal Information to any third parties.

Any requests received by Sonar, will be processed in accordance with applicable law. In order to process your request, we will need to verify your identity in order to avoid fraudulent requests and ensure you are the California resident who is making the request. In order to properly verify your identity, we may ask you to provide some information that we can attempt to match with Personal Information we may have about you. This may include your full name, your phone number, and/or your email and/or postal address. Once a request is verified, we will search our internal systems for any of your Personal Information that we may have. Once we have located any of your Personal Information, we will work to comply with your applicable request.

Data retention and deletion

Sonar keeps your personal information only as long as necessary to provide you with the best service and for legitimate business purposes. These purposes include: providing a personalized experience of the Services, maintaining and improving Sonar’s performance, helping make business decisions about features and products, complying with legal obligations, and resolving disputes. We keep some of your personal data for as long as you are a user of the Services, such as your full name.

If requested, we will delete your personal data unless we are legally allowed or required to keep certain personal information. Some examples of information we would keep include: preventing fraud and maintaining the security of the Services and legal/tax/audit obligations.

How do we keep your data safe?

The Sonar Services are built with strong security practices designed to protect your personal data in our custody or control on an ongoing basis. If you have a Sonar account and we detect a security breach, we will notify you within 72 hours.

We endeavor to protect the privacy of your account and other personal information we hold in our records, but unfortunately, we cannot guarantee complete security. Unauthorized entry or use, hardware or software failure, and other factors, may compromise the security of user information at any time.

Cookie notice

Whenever you interact with our Site or the Services, we automatically receive and record information on our server logs from your browser or device, which may include your IP address, device identification, "cookie" information, the type of browser and/or device you’re using to access our Services, and the page or feature you requested. "Cookies" are identifiers we transfer to your browser or device that allow us to recognize your browser or device and tell us how and when pages and features in our Services are visited and by how many people. You may be able to change the preferences on your browser or device to prevent or limit your device’s acceptance of cookies, but this may prevent you from taking advantage of some of our features.

If you click on a link to a third party website or service, a third party may also transmit cookies to you. This Privacy Policy does not cover the use of cookies by any third parties, and we aren’t responsible for their privacy policies and practices. Please be aware that cookies placed by third parties may continue to track your activities online even after you have left our Services, and those third parties may not honor "Do Not Track" requests you have set using your browser or device.

We may use this data to customize content for you that we think you might like, based on your usage patterns. We may also use it to improve the Services – for example, this data can tell us how often users use a particular feature of the Services, and we can use that knowledge to make the Services interesting to as many users as possible.

Will Sonar share any of the personal information it receives?

We do not rent or sell your personal information to any third parties

We may share your Personal Information with third parties as described in this section:

We may share some information about our Site users with advertisers, business partners, sponsors, and other third parties. Such information may include, for example, your IP address, pages(s) you visited and keyword searches you conducted on our Site; however, we don’t share with them your name, contact information or other personally identifiable information collected through our Site. In addition, Sonar may partner with other parties in connection with the operation of our Site, such as credit card processors or email delivery services. In such instances, we may share limited personal information that is necessary for the third party to provide its services. These companies are only permitted to use this information on our behalf.

We may transfer personal information to companies that help us provide our Services. These companies do not have permission to use your personal information for any other purpose. Transfers to subsequent third parties are covered by the service agreements with our customers.

Please remember that any Personal Information or content that you voluntarily disclose online in a manner other users can view (on discussion boards, in messages and chat areas, etc.) becomes publicly available, and can be collected and used by anyone.

Sonar may provide personal information when disclosure may be required by law (e.g., subpoenas, search warrants, court orders or similar legal process), to enforce the terms of our Privacy Policy, Terms of Service, or other applicable terms and conditions and as evidence in litigation in which we are involved. We may also determine that such action is reasonably necessary to protect our or another party’s rights, property, or well-being. This action may include exchanging information with other companies and organizations for the purposes of fraud detection or protection, or in other situations involving suspicious or illegal activities.

In the event of a transfer of ownership of Sonar, such as acquisition by or merger with another company, or in the case of bankruptcy, a user’s information (as well as any other information we collect via our Site or the Services) may be transferred to the acquiring company.

Will Sonar ever change this Privacy Policy?

Use of our Services is subject to separate terms and conditions. We may decide to change this Privacy Policy from time to time. If and when we do, we will post the changes on this page so that you are always aware of the information we collect, how we use it, and under what circumstances we disclose it. If we make any material changes we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

What if I have questions about this policy?

If you have any questions or concerns regarding our privacy policies, please send us a detailed message to, and we will try to resolve your concerns.

Alternatively, if you do not agree with the content of this privacy policy, please remember that it is your choice whether you want to use Sonar’s Site and/or Services.

How to contact us

Sonar Technologies Inc.

PO Box 3545 Thousand Oaks, CA 9135, USA

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